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United States Sign Council Sign World International
About the United States Sign Council USSC The USSC Convention & Trade show Click Here to Find a USSC Sign Company Membership in the United States Sign Council USSC USSC Publications and Trade Information USSC Resource Guide Contact The United States Sign Council USSC Link to the United States Sign Council USSC Foundation

NEW On-Premise Sign Lighting Guideline Standards. A research based approach to sign lighting with a complete explanation of lighting measurement methods and conversion charts for Metric and English measurements and includes luminance and illuminance terminology. The standards explore how we see and read on-premise signs during daylight viewing hours and how that differs from the special requirements of nighttime viewing. Standards are established for both optimum legibility in both day and night conditions. Click here for a Free PDF download.

USSC introduces its new Model On-Premise Sign Code. A comprehensive model for local regulation of on-premise signs. Click here to view.USSC introduces its new Model On-Premise Sign Code. A comprehensive model for local regulation of on-premise signs. Click here to view.

USSC has now made available a new and updated edition of the landmark publication "USSC Best Practices Guideline Standards for On-Premise Signs". This new 2015 edition has been updated to include all of the latest USSC Foundation research and includes new standards for parallel signs as well as standards for sign illumination at night. Click here for a FREE PDF download.

NEW study by Duke University Professor of Economics, David McAdams. THE ECONOMICS OF ON-PREMISE SIGNS. This study discusses the relationship between the economics of sign regulations and game theory. It answers the question -- are signs and economic activity all just one large zero sum game. Click here for a Free PDF download. Also, INTRODUCTION TO GAME THEORY AND ON-PREMISE SIGN REGULATION by Richard Crawford. This companion piece to Dr. McAdams' study explains the basic principles of zero sum game theory in layman's terms and how it directly relates to sign regulation. Click here for a Free PDF download.

NEW: Reed v. Gilbert Analysis Report. A thorough analysis of the Supreme Court's Reed v. Gilbert decision and how it affects and applies to on-premise signs. The report also includes a Chart of Opinions interpreting this important case. Click here for a Free PDF download.

For a review of all USSC Research Studies, click here.

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