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GENERAL
AVAILABILITY
(1)
SIGN VISIBILITY, Research and Traffic Safety Overview (89p)
Overview of basic safety factors affecting on-premise signs plus a compendium
of research data from all sources to date of issue. Pennsylvania Transportation
Institute, Pennsylvania State University, 1996. Click here to
order.
$25.00 (USSC Members, $10.)
(2) SIGN LEGIBILITY, The Impact of color and Illumination (80p)
Results of test track studies into detection and legibility of on-premise signs.
Basis for USSC Legibility Index. Pennsylvania Transportation Institute, Pennsylvania
State University, 1998. Click here to
order.
$25.00 (USSC Members, $10.)
(3)
REAL WORLD ON-PREMISE SIGN VISIBILITY, The Impact of the
Driving Task on Sign Detection and Legibility (56p)
Results of real world driving tasks and conditions impacting on-premise sign
detection and legibility. Comparison of real world and test track results,
indicating significant differences. Pennsylvania Transportation Institute,
Pennsylvania State University, 2002. Click here to
order.
$25.00 (USSC Members, $10.)
(4)
SIGN VISIBILITY, Effects of Traffic Characteristics and Mounting
Height (64p)
Through use of computer simulation and mathematical models, the significant
sight line blocking of low mounted ground signs is documented. Charts illustrate
the degree of sight line blockage in varied traffic flow scenarios. Pennsylvania
Transportation Institute, Pennsylvania State University 2003. Click here to
order.
$25.00 (USSC Members, $10.)
(5) TRAFFIC SAFETY STUDY, An Examination of the
Relationship between Signs and Traffic Safety (80p)
Examines the relationship between the presence of signs and traffic accidents
through an intensive mile by mile analysis of the New Jersey Turnpike, one
of the most highly traveled roads in the United States. Essentially, a thorough
statistical analysis relating sign density to accident density concluded that
roadside signs have no statistical relationship to the occurrence of accidents.
An additional study involving the relationship of accident data to the existence
of an animated sign at a highly congested urban intersection indicated the
same uncorrelated relationship between the existence of the sign and accidents
rates over a two year period. Tantala Associates, Consulting Engineers, 2003. Click here to
order.
$25.00 (USSC Members, $10.)
(6)
ENVIRONMENTAL IMPACT OF ON-PREMISE SIGN LIGHTING, With Respect
to Potential Light Trespass, Sky Glow, and Glare. (26p)
Addresses the actual and perceived effect of varied types of illuminated signs
on the dispersion of light in the nighttime environment, concluding that on-premise
signs have minimal effect when current norms of measurment for light trespass,
sky glow, and glare are employed. Pennsylvania Transportation Institute, Pennsylvania
State University, 2004. Click here to
order.
$25.00 (USSC Members, $10.)
(7)
RELATIVE VISIBILITY OF INTERNALLY AND EXTERNALLY ILLUMINATED
ON-PREMISE SIGNS (24p)
Examines differences in both visibility and legibility between internally illuminated
and externally illuminated (including dimensional) on-premise signs. Extensive
day and night field tests now confirm that internal sign illumination, on average,
provides 40% greater visibility and 60% greater legibility than that provided
by external sign illumination. Pennsylvania Transportation Institute, Pennsylvania
State University, 2004. Click here to
order.
$25.00 (USSC Members, $10.)
(8)
DRIVER INFORMATION LOAD (4p)
Current research findings regarding the presence of roadside signs and their
potential impact on driver performance. Pennsylvania Transportation Institute,
Pennsylvania State University, 2003. Click here to
order.
$5.00 (USSC Members, NC)
(9)
SIGN LEGIBILITY, Overview and Calculation Methodology, Sign
Legibility Index (6p)
Tabular Legibility Index based on 1998 research study of Pennsylvania Transportation
Institute, plus calculation methodology for traffic speed and negative space
factors. United States Sign Council, 1998. Click here to
order.
$5.00 (USSC Members, NC)
(10) GUIDELINE CODE FOR REGULATION OF ON-PREMISE SIGNS (28p)
Comprehensive model of suggested means appropriate for local regulation of
on-premise signs, including definitions, general sign types, size computation
methodologies, area limitations and calculation charts, and specific regulation
of sign types by zone. United States Sign Council, 2001. Click here to
order.
$15.00 (USSC Members, NC)
(11)
UNITED STATES SIGN COUNCIL BEST PRACTICES STANDARDS FOR ON-PREMISE
SIGNS (48p)
A research based approach to sign size, legibility, and height. Amply illustrated
with tables, charts, and mathematical formulae designed to facilitate the calculation
of sign letter height and copy area, negative space, overall sign size, and
sign height as functions of the speed of travel utilizing the application of
such factors as message size, message scan time, viewer reaction time and distance,
and copy area; all presented in easy to understand language and simple tables
or formulas. United States Sign Council, 2003. Click here to
order.
$25. - USSC members, $10.
(12)
ELECTRONIC MESSAGE CENTER RESEARCH REVIEW (32p)
A definitive, up-to-date synopsis of currently available research concerning
the use, function, safety, and regulation of
Electronic Message Center signs. With the increasing popularity of this type
of sign display among on-premise sign users, the study provides a credible
resource designed to answer questions from both users and regulators alike
about this technology, as well as to help dispel a good deal of misinformation
relative to the effectiveness and safety of Electronic Message Centers. The
volume includes an annotated bibliography as well, allowing for the provision
of documentation of any sources referenced. Click here to
order.
$25. - USSC members, $10.
(13)
ON-PREMISE SIGNS: THE IMPACT OF ZONING REGULATION ON SITE PERFORMANCE (36p)
A pioneering effort to categorically establish the link between adequate on-premise
signs and business success. In a study of 88 mass retailers, representing over
68,000 retail sites throughout the United States, the study clearly demonstrates
a straight line relationship between business performance and adequate on-premise
sign size, height, location, color, and position, documented by charts and
first person interviews. In one telling criteria alone, for example, on-premise
signs were adjudged to represent 91.6% of the potential for a retail site’s
performance! United States Sign Council, 2005. Click here to
order.
$25. - USSC members, $10.
(14)
ON PREMISE SIGNS: DETERMINATION OF PARALLEL SIGN LEGIBILITY
AND LETTER HEIGHTS (20p)
Provides legibility values for signs parallel to a motorist's point of view
which are inherently more difficult to read than perpendicular signs which
are mounted directly in front of the motorist. Based on current research, the
study provides a mathematical model that makes it possible to calculate the
additional letter heights necessary to provide for adequate parallel sign legibility.
This model can easily be applied to the current USSC Legibility Standards and
Legibility Index (See 11 above, United States Sign Council Best Practices Standards
for On-Premise Signs) so that letter heights developed for perpendicular signs
form the basis for the larger letter heights necessary for paralllel signs
under similar roadside conditions. The publication offers formulae for calculation
of the parallel letter heights as well as easy-to-use letter height lookup
tables for many typical parallel sign scenarios. United States Sign Council
Foundation 2006. Click here to
order.
$25. - USSC Members, $10.
(15)
THE SCIENCE OF SIGN ZONING (Compact
Disk)
A
useful compendium of selected USSC research publications
in PDF form designed to facilitate development of performance
oriented community sign systems based on empirical
scientific research. Click here for description of
contents of the CD and ordering information. Click here for
more info/order.
$25.00 (USSC Members, $10.)
MEMBER
AVAILABILITY (for members only)
Member
Marketing Publications
Look Again, There’s Gold On Your
Doorstep (12p / 3.75” x 9” full color
booklet)
Explains the value of a sign as an advertising medium and how a sign user can
make the most of his or her advertising dollars through the use of adequate
signage. Space for member imprint or sticker
$.50 per booklet
The Graphic Edge (6P / 8.5” x 11” full
color gatefold brochure)
Explains how proper signs can provide a competitive edge to a place of business
utilizing full color illustrations and charts. Space for member imprint or
sticker.
$.75 per booklet
Member
Technical Publications
(Single Copies at no charge to USSC Members)
ADA Sign specifications (8p)
Banners: Materials/Fabrication/Decoration/Installation (6p)
Formulae: Common Geometric Shapes (4p)
One-Call Directory (4p)
Sign Support Calculation Charts (Series of 4 @ 4p each)
Standard Round Pipe (2)
Structural Steel Tube (2)
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